In the past couple of years, the cannabis and hemp industry has witnessed unprecedented growth. As new studies reveal the potential benefits of this plant, and as the variety of available products increases, more people are incorporating cannabis into their routines.
However, present regulatory complexities and market dynamics can make it a daunting task for businesses to navigate this landscape successfully. That’s why they must have a full understanding of the market and develop proactive and adaptable strategies to promote resilience.
