Evokanna Labs | Ashburnham, MA
For Evokanna Labs in Ashburnham, MA, Catalyst BC provided a comprehensive suite of cannabis strategy consulting and lifecycle consulting services designed to transition the project from a conceptual business model into a high-performance, scale-ready asset. Our engagement focused on aligning long-term business objectives with technical infrastructure and financial viability.
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Evokanna Labs Company Profile
Evokanna Labs, LLC is a Massachusetts-based cannabis company headquartered in Ashburnham and structured as a social-equity venture. Founded in 2018 by a team of cannabis professionals and minority entrepreneurs, including founder Nicholas Mortillaro, the company was created to participate in the state’s regulated adult-use cannabis market. Evokanna combines industry experience, scientific expertise, and community-rooted ownership to build a vertically integrated cannabis business.
Mission & Positioning
Evokanna positions itself as a diversity-driven, science-informed cannabis operator focused on quality, equity, and long-term sustainability. The company describes its model as a partnership between cannabis industry veterans, scientists, and minority business owners. Its mission centers on producing best-in-class cannabis products while advancing social equity within the Massachusetts cannabis ecosystem. Evokanna aims to differentiate itself through evidence-based cultivation practices and inclusive ownership.
Operations & Facility
Evokanna’s flagship facility is planned at 14 South Pleasant Street in Ashburnham, Massachusetts. The site is designed as a Tier-4 indoor cultivation operation, encompassing approximately 20,000–30,000 square feet of controlled grow space. In addition to cultivation, the facility is planned to include on-site extraction and product manufacturing, supported by a cannabis transporter license. Together, these components are intended to support a vertically integrated operation from cultivation through distribution within the state.
Products & Market
Evokanna intends to produce a portfolio of premium cannabis products for the Massachusetts adult-use market, including flower, extracts, and infused goods. The company targets consumers seeking high-quality, responsibly produced cannabis backed by scientific rigor and consistent standards. As operations come online, Evokanna plans to leverage its technical team and community relationships to establish brand credibility and retail partnerships. Its long-term goal is to emerge as a recognized recreational cannabis brand aligned with quality, equity, and innovation.
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Facility Design & Financial Modeling: Evokanna Labs
Catalyst BC partnered with Evokanna Labs during the early development of the company to support the design of its cultivation, extraction, and manufacturing facility while simultaneously developing the financial models required to support project capitalization and long-term operational planning.
Our role focused on aligning facility infrastructure with a realistic operating model, ensuring that capital investment, production capacity, and operational workflows were structured to support a scalable and financially viable cannabis operation.
Financial Modeling & Capital Planning
Catalyst BC developed detailed financial models and pro forma projections to help Evokanna evaluate the capital requirements and operational economics of the project. This work included:
- Development of multi-year financial models and pro forma projections
- Capital expenditure modeling for cultivation, extraction, and manufacturing infrastructure
- Operating cost modeling including labor, utilities, and production throughput
- Scenario analysis to evaluate production capacity and product mix strategies
- Financial framework to support investor discussions and capital raise preparation
These models allowed leadership to evaluate investment decisions and understand how facility design choices would impact long-term profitability.
Cultivation, Extraction & Manufacturing Facility Design
Catalyst BC led the operational design of Evokanna’s vertically integrated production platform, including cultivation, extraction, and manufacturing environments. Facility design included:
- Indoor cultivation infrastructure and production room layout
- C1D1 hydrocarbon extraction laboratory design
- Solventless extraction environments for hash and rosin production
- Manufacturing and post-processing infrastructure for finished cannabis products
- Production workflow planning to support efficient material movement from cultivation through finished goods
The design focused on maximizing production efficiency while maintaining regulatory compliance and safety standards.
Infrastructure Planning & Operational Layout
Working alongside architecture and engineering teams, Catalyst BC helped translate operational requirements into a practical facility layout capable of supporting scalable production. Key areas of support included:
- Cultivation room sizing and production capacity planning
- Extraction lab layout and hazardous location planning for C1D1 environments
- Manufacturing workflow planning for product assembly and packaging
- Utility demand forecasting for electrical, HVACD, and water systems
- Facility layout optimization to minimize labor inefficiencies and bottlenecks
These efforts ensured the facility’s infrastructure aligned with both production goals and financial projections.
Equipment Strategy & Vendor Evaluation
Catalyst BC also supported the evaluation and selection of key operational equipment required for cultivation and production. Areas of advisory included:
- Vendor-neutral evaluation of cultivation infrastructure and environmental systems
- Extraction equipment selection for both hydrocarbon and solventless production
- Manufacturing equipment planning aligned with projected product throughput
- Vendor bid evaluation to ensure technical fit and long-term operational reliability
This approach ensured equipment decisions were aligned with both facility design and the financial operating model.
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The Catalyst BC Difference
Catalyst BC partnered with Evokanna Labs to design a vertically integrated cannabis production facility while developing the financial models needed to support project capitalization. Our work included the design of cultivation infrastructure, C1D1 hydrocarbon extraction laboratories, solventless extraction environments, and manufacturing operations.
In parallel, Catalyst BC developed detailed financial models and pro forma projections to align capital investment, production capacity, and operating costs. By integrating facility design with financial modeling, the project was able to move forward with a clear understanding of both infrastructure requirements and long-term operational economics.
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